Sinalco History
The Sinalco brand may be a “newbie” brand in the Philippines, but in other parts of the world it is considered a heritage brand. In fact, it’s been around for more than 100 years. Talk about staying power. This means that the Sinalco brand has stood the test of time. But what’s the secret behind the brand’s longevity?
It all began in Germany in 1902. A German beverage expert Franz Hartman and naturopath Friedrich Edward Bilz got together and concocted natural refreshment made of tropical and local fruits. It was called the “Bilz Brause” or known Bilz Lemonade. In just two years it was a big sensation and millions of litres were sold in catering and retail businesses across Germany.
Popularity has its downside and a lot of copycat products came out. To solve this problem, a contest was sponsored back in 1905 to come up with a catchier name to make it stand out; and be a more protectable brand. Inspired by the Latin word “sine-alcohole”, the brand name Sinalco was born. In 1907 it became an international brand with brisk exports to South America and the Middle East.
Today, Sinalco is exported in 50 countries worldwide. When you come across a “heritage brand” some people might think that the brand is old and stiff. With Sinalco it’s totally not the case because it has become more and more exciting, with a wider range of non-alcoholic beverage products, after more than 100 years.
The Sinalco Logo
In 1937, The distinctive Sinalco logo, known as the “Red Point”, (the characteristic red circle with diagonal lettering) becomes the world-wide identification mark for the German brand.
Fast forward, in 1982 the Sinalco brand logo had a makeover to match the spirit of the time, but the red point mark remains the same.
The Sinalco brand may be a “newbie” brand in the Philippines, but in other parts of the world it is considered a heritage brand. In fact, it’s been around for more than 100 years. Talk about staying power. This means that the Sinalco brand has stood the test of time. But what’s the secret behind the brand’s longevity?
It all began in Germany in 1902. A German beverage expert Franz Hartman and naturopath Friedrich Edward Bilz got together and concocted natural refreshment made of tropical and local fruits. It was called the “Bilz Brause” or known Bilz Lemonade. In just two years it was a big sensation and millions of litres were sold in catering and retail businesses across Germany.
Popularity has its downside and a lot of copycat products came out. To solve this problem, a contest was sponsored back in 1905 to come up with a catchier name to make it stand out; and be a more protectable brand. Inspired by the Latin word “sine-alcohole”, the brand name Sinalco was born. In 1907 it became an international brand with brisk exports to South America and the Middle East.
Today, Sinalco is exported in 50 countries worldwide. When you come across a “heritage brand” some people might think that the brand is old and stiff. With Sinalco it’s totally not the case because it has become more and more exciting, with a wider range of non-alcoholic beverage products, after more than 100 years.
The Sinalco Logo
In 1937, The distinctive Sinalco logo, known as the “Red Point”, (the characteristic red circle with diagonal lettering) becomes the world-wide identification mark for the German brand.
Fast forward, in 1982 the Sinalco brand logo had a makeover to match the spirit of the time, but the red point mark remains the same.
